Whole Foods Asks Suppliers to Lower Prices 

Due to record high inflation, Whole Foods is asking suppliers to help the retailer bring prices down on packaged groceries. 

After more than a year of price increases, shoppers have been cutting back on purchases, buying cheaper versions of groceries, and seeking out deals across supermarket aisles. Consequently, industry executives have said they are trying to offer promotions and provide better value.  

“We know our customers are weighing the impacts of inflationary pressure on their buying choices,” Alyssa Vescio, Whole Foods’ senior vice president of merchandising of the center store, said to suppliers at the virtual meeting in December.  

Some food companies have said food inflation is starting to moderate, though consumers’ retail prices have yet to drop. 

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