Affordability is Not a Marketing Problem

by Newt Gingrich

Affordability is the No. 1 issue Americans want solved.

Some Republicans seem to think this is a communications problem. They suggest the right messages could help Americans better understand the GOP’s economic agenda. Then, people could stop worrying and Republicans could get back to focusing on politically comfortable issues such as illegal immigration and crime.

This is a profound mistake. Americans know that virtually everything is too expensive, because they buy things. Leaders who assert otherwise will not convince voters to their way of thinking. They will only convince voters that their leaders are out of touch with reality. This is exactly what the Joe Biden administration did. It didn’t work for him. It won’t work for Republicans.


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